It’s great to have a punchy Web site, but if you aren’t optimizing your search-engine presence, you’re just another company lost in cyberspace.
With Be #1 on Google, you can instantly put your company in the top spot of relevant online searches—and dramatically increase sales. An international expert in search-engine optimization, Jon Smith explains how to draw serious customers—not curious or bored Web surfers—to your site by
- Registering with Google
- Coming up with the best keywords
- Thinking like your customers
- Making your site totally accessible
- Using metadata to your advantage
- Advertising on the Web
- Measuring what works, and what doesn’t
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