‘an innovative, customer-led approach to strategy’David J. Collis, Harvard Business School
‘..stimulating, insightful, and challenges conventional thinking.’
Robert Grant, Professor of Management, Georgetown University, USA ‘Rigorous, clear and well-argued’.Patrick Barwise, Professor of Management and Marketing, London Business School. –Patrick Barwise, Professor of Management and Marketing, London Business School.
‘..stimulating, insightful, and challenges conventional thinking.’
Robert Grant, Professor of Management, Georgetown University, USA
‘Rigorous, clear and well-argued’.
Patrick Barwise, Professor of Management and Marketing, London Business School. — Review
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