Sunday, December 6, 2009

Professional Search Engine Optimization with PHP


Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors.

The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.
  • Understand the criteria that influence search engine rankings
  • Create keyword-rich URLs using PHP, Apache, and mod_rewrite
  • Use HTTP Headers to properly indicate the status of web documents
  • Create optimized content and cope with duplicate content effectively
  • Avoid being the victim of black hat SEO techniques
  • Understand and implement geo-targeting and cloaking
  • Use site maps effectively—for users as well as search engines
  • Create a search engine–friendly WordPress blog
  • Build a search engine–friendly e-commerce catalog
Download here.



1 comments:

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